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Trademark Assignment Assignee Details

Assignee Name : BELAE BRANDS, INC.

Total Assignments: 7

Assignment: 1

Reel/Frame:	1841/0110	View Recorded Assignment		Pages:	7
		Recorded:	01/14/1999
Conveyance:	ASSIGNS THE ENTIRE INTEREST

Assignor

TSUMURA INTERNATIONAL INC.

Exec Dt:	12/23/1998
Entity Type:	CORPORATION
Citizenship:	DELAWARE

Assignee

BELAE BRANDS, INC.

2510 WEST DUNLAP AVENUE, SUITE 425

PHOENIX, ARIZONA 85021

Entity Type:	CORPORATION
Citizenship:	DELAWARE

Properties

Ser. #	Reg. #	Ser. #	Reg. #	Ser. #	Reg. #	Ser. #	Reg. #	Ser. #	Reg. #
71673503	612869	72074057	697889	72400523	951482	72400524	951501	73259034	1171887
73426801	1325304	73519876	1358774	73585442	1475569	73746889	1539987	73763411	1574195
73783346	1749761	74080489	1830755	74097538	1709638	74139010	1707676	74182369	1846085
74183336	1834247	74268930	1745443	74311986	1769616	74328971	1860193	74329704	1785136
74357675	1851851	74604988	1931665	74605076	1937146	74605082	1937148	74605083	1937149
74605084	1974704	74614609	1931791	74622908	1989609	74625385	1989620	74801252	1835927
74801417	1835928	75426206	NONE	75426338	NONE	75532853	2287701	75532854	2272259
75532855	2274402	75568288	NONE	75568560	NONE	75568648	2290259	75569260	NONE

Correspondence name and address
	BRYAN CAVE LLP
	SUSAN STONE ROSENFIELD
	TWO NORTH CENTRAL AVENUE, SUITE 2200
	PHOENIX, ARIZONA 85004-4406

Assignment: 2

Reel/Frame:	1898/0167	View Recorded Assignment		Pages:	2
		Recorded:	05/18/1999
Conveyance:	ASSIGNS THE ENTIRE INTEREST

Assignor

ANRICO, L.L.C.

Exec Dt:	04/26/1999
Entity Type:	ARIZONA LIMITED LIABILITY COMPANY
Citizenship:	NONE

Assignee

BELAE BRANDS, INC.

15458-A NORTH 28TH AVENUE

PHOENIX, ARIZONA 85053

Entity Type:	CORPORATION
Citizenship:	DELAWARE

Properties

Ser. #

Reg. #

Ser. #

Reg. #

Ser. #

Reg. #

Ser. #

Reg. #

Ser. #

Reg. #

NONE

NONE

2430237

2441280

NONE

Correspondence name and address
	BRYAN CAVE LLP
	SUSAN STONE ROSENFIELD
	TWO NORTH CENTRAL AVENUE
	SUITE 2200
	PHOENIX, AZ 85004-4406

Assignment: 3

Reel/Frame:	2331/0098	View Recorded Assignment		Pages:	7
		Recorded:	11/17/2000
Conveyance:	RELEASE OF SECURITY INTEREST IN U.S. TRADEMARKS

Assignor

MINNETONKA FRAGRANCE INC.

Exec Dt:	08/31/2000
Entity Type:	CORPORATION
Citizenship:	DELAWARE

Assignee

BELAE BRANDS, INC.

15458A 28TH AVE.

PHOENIX, ARKANSAS 85053

Entity Type:	CORPORATION
Citizenship:	DELAWARE

Properties

Ser. #	Reg. #	Ser. #	Reg. #	Ser. #	Reg. #	Ser. #	Reg. #	Ser. #	Reg. #
71673503	612869	72074057	697889	72400523	951482	72400524	951501	73259034	1171887
73426801	1325304	73519876	1358774	73585442	1475569	73746889	1539987	73763411	1574195
73783346	1749761	74080489	1830755	74097538	1709638	74139010	1707676	74182369	1846085
74183336	1834247	74311986	1769616	74328971	1860193	74329704	1785136	74357675	1851851
74604988	1931665	74605076	1937146	74605082	1937148	74605083	1937149	74605084	1974704
74614609	1931791	75532853	2287701	75532854	2272259	75532855	2274402	75568288	NONE
75568560	NONE	75568648	2290259	75569260	NONE

Correspondence name and address
	BRYAN CAVE LLP
	DAVID A. ROODMAN, ESQ.
	211 NORTH BROADWAY, SUITE 3600
	ST. LOUIS, MISSOURI 63102

Assignment: 4

Reel/Frame:	2331/0070	View Recorded Assignment		Pages:	6
		Recorded:	11/17/2000
Conveyance:	RELEASE OF SECURITY INTEREST IN U.S. TRADEMARKS

Assignor

FINOVA CAPITAL CORPORATION

Exec Dt:	09/06/2000
Entity Type:	DELAWARE
Citizenship:	NONE

Assignee

BELAE BRANDS, INC.

15458A 28TH AVENUE

PHOENIX, ARKANSAS 85053

Entity Type:	CORPORATION
Citizenship:	DELAWARE

Properties

Ser. #	Reg. #	Ser. #	Reg. #	Ser. #	Reg. #	Ser. #	Reg. #	Ser. #	Reg. #
71673503	612869	72074057	697889	72400523	951482	72400524	951501	73259034	1171887
73426801	1325304	73519876	1358774	73585442	1475569	73746889	1539987	73763411	1574195
73783346	1749761	74080489	1830755	74139010	1707676	74182369	1846085	74183336	1834247
74268930	1745443	74311986	1769616	74328971	1860193	74329704	1785136	74357675	1851851
74605076	1937146	74605082	1937148	74605083	1937149	74605084	1974704	74614609	1931791
74622908	1989609	74625385	1989620	74801252	1835927	74801417	1835928	75453183	NONE
75453184	NONE	75453322	2430237	75453323	2441280	75453324	NONE

Correspondence name and address
	BRYAN CAVE LLP
	DAVID A. ROODMAN, ESQ.
	211 NORTH BROADWAY, SUITE 3600
	ST. LOUIS, MO 63102

Assignment: 5

Reel/Frame:	2678/0273	View Recorded Assignment		Pages:	3
		Recorded:	01/23/2003
Conveyance:	RELEASE OF SECURITY INTEREST

Assignor

WELLS FARGO BUSINESS CREDIT, INC.

Exec Dt:	01/15/2003
Entity Type:	CORPORATION
Citizenship:	MINNESOTA

Assignee

BELAE BRANDS, INC.

15458A 28TH AVENUE

PHOENIX, ARIZONA 85053

Entity Type:	CORPORATION
Citizenship:	DELAWARE

Property

	Ser. #	Reg. #
	74801417	1835928

Correspondence name and address
	PATRICK BOISSON
	FROSS ZELNICK LEHRMAN & ZISSU P.C.
	866 UNITED NATIONS PLAZA
	NEW YORK, NY 10017

Assignment: 6

Reel/Frame:	2678/0278	View Recorded Assignment		Pages:	3
		Recorded:	01/27/2003
Conveyance:	RELEASE OF SECURITY INTEREST

Assignor

THE BENNETT DORRANCE TRUST

Exec Dt:	01/15/2003
Entity Type:	ARIZONA TRUST
Citizenship:	NONE

Assignee

BELAE BRANDS, INC.

15458A 28TH AVENUE

PHOENIX, ARIZONA 85053

Entity Type:	CORPORATION
Citizenship:	DELAWARE

Properties

	Ser. #	Reg. #		Ser. #	Reg. #
	74801417	1835928		76222567	2602678

Correspondence name and address
	FROSS ZELNICK LEHRMAN & ZISSU, P.C.
	PATRICK BOISSON
	866 UNITED NATIONS PLAZA
	NEW YORK, NY 10017

Assignment: 7

Reel/Frame:	3397/0387	View Recorded Assignment		Pages:	49
		Recorded:	09/26/2006
Attorney Dkt #:	1091.00002
Conveyance:	RELEASE BY SECURED PARTY

Assignor

THE BENNETT DORRANCE TRUST DATED APRIL 29,1989, AS AMENDED

Exec Dt:	09/22/2006
Entity Type:	TRUST
Citizenship:	NONE

Assignees

ESSCENTUAL BRANDS, LLC

6530 S. YOSEMITE STREET, SUITE 250

GREENWOOD VILLAGE, COLORADO 80111

Entity Type:	LIMITED LIABILITY COMPANY
Citizenship:	DELAWARE

BELAE BRANDS, INC.

15458-A NORTH 28TH AVENUE

PHOENIX, ARIZONA 85053

Entity Type:	CORPORATION
Citizenship:	DELAWARE

Properties

Ser. #	Reg. #	Ser. #	Reg. #	Ser. #	Reg. #	Ser. #	Reg. #	Ser. #	Reg. #
71673503	612869	72074057	697889	72400523	951482	72400524	951501	73426801	1325304
73519876	1358774	73585442	1475569	73763411	1574195	74097538	1709638	74329704	1785136
76267878	2595949	76387908	2845704	76387909	2807218	76391765	2832693

Correspondence name and address
	STEPHEN A. ZEMANICK
	1050 SEVENTEENTH STREET, SUITE 1500
	DENVER, CO 80265

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