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Trademark Assignment Assignor Details

Assignor Name : BINNEY & SMITH LLC

Total Assignments: 3

Assignment: 1

Reel/Frame:	3496/0670	View Recorded Assignment		Pages:	9
		Recorded:	03/09/2007
Conveyance:	ASSIGNS THE ENTIRE INTEREST EFFECTIVE 12312006

Assignor

BINNEY & SMITH LLC

Formerly: FORMERLY BINNEY & SMITH INC.

Exec Dt:	12/31/2006
Entity Type:	LIMITED LIABILITY COMPANY
Citizenship:	DELAWARE

Assignee

CRAYOLA LLC

1100 CHURCH LANE

EASTON, PENNSYLVANIA 18042

Entity Type:	LIMITED LIABILITY COMPANY
Citizenship:	DELAWARE

Properties

Ser. #	Reg. #	Ser. #	Reg. #	Ser. #	Reg. #	Ser. #	Reg. #	Ser. #	Reg. #
77003355	3755024	77003383	3755025	78602818	3330948	78646996	3216482	78712473	NONE
78712483	NONE	78727012	3326720	78791317	NONE	78800240	NONE	78861575	NONE
78908218	3473963	78946669	3413433	78946701	3321822	78947671	NONE	78947686	3451428
78947696	NONE	78947704	NONE	78956647	NONE

Correspondence name and address
	ALBERT P. MAURO, JR., ESQ.
	HALLMARK CARDS, 2501 MCGEE TRAFFICWAY
	LEGAL DIVISION, MAIL DROP #339
	KANSAS CITY, MO 64108

Assignment: 2

Reel/Frame:	3511/0407	View Recorded Assignment		Pages:	6
		Recorded:	03/30/2007
Conveyance:	ASSIGNS THE ENTIRE INTEREST EFFECTIVE 03132007

Assignor

BINNEY & SMITH LLC

Formerly: FORMERLY BINNEY & SMITH INC.

Exec Dt:	03/13/2007
Entity Type:	LIMITED LIABILITY COMPANY
Citizenship:	DELAWARE

Assignee

CRAYOLA PROPERTIES, INC.

2035 EDGEWOOD AVENUE

EASTON, PENNSYLVANIA 18042

Entity Type:	CORPORATION
Citizenship:	DELAWARE

Properties

Ser. #	Reg. #	Ser. #	Reg. #	Ser. #	Reg. #	Ser. #	Reg. #	Ser. #	Reg. #
71238038	224527	71528109	502429	71594970	560758	71623870	568856	72258957	828225
72295790	858607	73134319	1114168	73176922	1146944	73415415	1304526	73634184	1448448
74021901	1656782	74142956	1871616	74293554	1795860	74499699	2053072	74572689	1921963
74675302	1968479	75023406	2201695	75184747	2250026	75688882	2459049	75916531	2410874
76290637	2762437	76308123	2637249	76426914	2788258	76430360	2868406	77003343	3633574
77003512	3633575	78236293	2890380	78382493	3012215	78536903	3028991	78646989	3155353
78646995	3195171	78646996	3216482	78647003	3175456	78872429	3639584	78972142	3261196
78974657	3256514

Correspondence name and address
	ALBERT P. MAURO, JR., ESQ.
	HALLMARK CARDS, 2501 MCGEE TRAFFICWAY
	LEGAL DIVISION, MAIL DROP #339
	KANSAS CITY, MO 64108

Assignment: 3

Reel/Frame:	3563/0910	View Recorded Assignment		Pages:	5
		Recorded:	06/19/2007
Conveyance:	ASSIGNS THE ENTIRE INTEREST

Assignor

BINNEY & SMITH LLC

Formerly: FORMERLY BINNEY & SMITH INC.

Exec Dt:	03/13/2007
Entity Type:	LIMITED LIABILITY COMPANY
Citizenship:	DELAWARE

Assignee

CRAYOLA PROPERTIES, INC.

2035 EDGEWOOD AVENUE

EASTON, PENNSYLVANIA 18042

Entity Type:	CORPORATION
Citizenship:	DELAWARE

Property

	Ser. #	Reg. #
	74027981	1628281

Correspondence name and address
	ALBERT P. MAURO, JR., ESQ.
	HALLMARK CARDS, 2501 MCGEE TRAFFICWAY
	LEGAL DIVISION, MAIL DROP #339
	KANSAS CITY, MO 64108

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