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Trademark Assignment Assignor Details

Assignor Name : DIAL-A-MATTRESS OPERATING CORP.

Total Assignments: 5

Assignment: 1

Reel/Frame:	3906/0216	View Recorded Assignment		Pages:	20
		Recorded:	12/18/2008
Conveyance:	SECURITY INTEREST

Assignor

DIAL-A-MATTRESS OPERATING CORP.

Exec Dt:	11/24/2008
Entity Type:	CORPORATION
Citizenship:	NEW YORK

Assignee

REX BEDDING CORP.

300 WEST 4TH STREET

PLAINFIELD, NEW JERSEY 07060

Entity Type:	CORPORATION
Citizenship:	NEW YORK

Properties

Ser. #	Reg. #	Ser. #	Reg. #	Ser. #	Reg. #	Ser. #	Reg. #	Ser. #	Reg. #
74108279	1728356	74156218	1748796	76290744	2915478	77069615	3803521	77191658	3365489
78511054	NONE

Correspondence name and address
	STEVEN M. NACHMAN, ESQ.
	675 THIRD AVENUE
	29TH FLOOR
	NEW YORK, NY 10017

Assignment: 2

Reel/Frame:	3957/0441	View Recorded Assignment		Pages:	12
		Recorded:	03/23/2009
Attorney Dkt #:	SLE020-256841
Conveyance:	SECURITY INTEREST

Assignors

DIAL-A-MATTRESS OPERATING CORP.

Exec Dt:	03/17/2009
Entity Type:	CORPORATION
Citizenship:	NEW YORK

1-800-MATTRESS CORPORATION

Exec Dt:	03/17/2009
Entity Type:	CORPORATION
Citizenship:	DELAWARE

DIAL-A-MATTRESS INTERNATIONAL LTD.

Exec Dt:	03/17/2009
Entity Type:	CORPORATION
Citizenship:	DELAWARE

Assignee

NEWCO TRADING LLC

175 CENTRAL AVENUE SOUTH

BETHPAGE, NEW YORK 11714-4940

Entity Type:	LIMITED LIABILITY COMPANY
Citizenship:	NEW YORK

Properties

Ser. #	Reg. #	Ser. #	Reg. #	Ser. #	Reg. #	Ser. #	Reg. #	Ser. #	Reg. #
73450411	1339658	73762119	1589453	73763315	1554222	74108222	1697217	74108279	1728356
74112084	1757763	74156218	1748796	74396264	1828682	75131355	2580514	75596338	2435720
75618050	2374536	76290744	2915478	76290769	2581984	76308924	2610983	77069615	3803521
77159601	3364797	77191658	3365489	77215742	3384926	78071417	2644633	78483007	3027870
78503762	3035231	78511054	NONE	78512825	3037957	78931113	3242233	78953466	3396803
78957421	3396806	78976682	NONE

Correspondence name and address
	WOLFBLOCK LLP
	250 PARK AVENUE
	SUITE 1000
	NEW YORK, NY 10177

Assignment: 3

Reel/Frame:	4054/0812	View Recorded Assignment		Pages:	4
		Recorded:	08/31/2009
Attorney Dkt #:	F2764-00004
Conveyance:	RELEASE BY SECURED PARTY

Assignors

DIAL-A-MATTRESS OPERATING CORP.

Exec Dt:	08/18/2009
Entity Type:	CORPORATION
Citizenship:	NEW YORK

1-800-MATTRESS CORPORATION

Exec Dt:	08/18/2009
Entity Type:	CORPORATION
Citizenship:	DELAWARE

DIAL-A-MATTRESS INTERNATIONAL LTD.

Exec Dt:	08/18/2009
Entity Type:	CORPORATION
Citizenship:	DELAWARE

Assignee

NEWCO TRADING LLC

175 CENTRAL AVENUE SOUTH

BETHPAGE, NEW YORK 11714

Entity Type:	LIMITED LIABILITY COMPANY
Citizenship:	NEW YORK

Properties

Ser. #	Reg. #	Ser. #	Reg. #	Ser. #	Reg. #	Ser. #	Reg. #	Ser. #	Reg. #
73450411	1339658	73762119	1589453	73763315	1554222	74108222	1697217	74108279	1728356
74112084	1757763	74156218	1748796	74396264	1828682	75131355	2580514	75596338	2435720
75618050	2374536	76290744	2915478	76290769	2581984	76308924	2610983	77069615	3803521
77159601	3364797	77191658	3365489	77215742	3384926	78071417	2644633	78483007	3027870
78503762	3035231	78511054	NONE	78512825	3037957	78931113	3242233	78953466	3396803
78957421	3396806	78976682	NONE

Correspondence name and address
	ROWENA J.S. DELEON/DUANE MORRIS LLP
	1540 BROADWAY
	NEW YORK, NY 10036-4086

Assignment: 4

Reel/Frame:	4060/0569	View Recorded Assignment		Pages:	12
		Recorded:	09/14/2009
Attorney Dkt #:	401544/GEN001
Conveyance:	ASSIGNS THE ENTIRE INTEREST

Assignor

DIAL-A-MATTRESS OPERATING CORP.

Exec Dt:	08/18/2009
Entity Type:	CORPORATION
Citizenship:	NEW YORK

Assignee

NEWCO TRADING LLC

175 CENTRAL AVENUE SOUTH

BETHPAGE, NEW YORK 11714

Entity Type:	LIMITED LIABILITY COMPANY
Citizenship:	NEW YORK

Properties

Ser. #	Reg. #	Ser. #	Reg. #	Ser. #	Reg. #	Ser. #	Reg. #	Ser. #	Reg. #
73450411	1339658	73762119	1589453	73763315	1554222	74108222	1697217	74108279	1728356
74112084	1757763	74156218	1748796	74396264	1828682	75596338	2435720	75618050	2374536
76290744	2915478	76290769	2581984	77069615	3803521	77159601	3364797	77191658	3365489
77215742	3384926	78071417	2644633	78483007	3027870	78503762	3035231	78511054	NONE
78512825	3037957	78931113	3242233	78953466	3396803	78957421	3396806	78976682	NONE

Correspondence name and address
	FRANCIS J DUFFIN, WIGGIN AND DANA LLP
	ONE CENTURY TOWER
	P.O. BOX 1832
	NEW HAVEN, CT 06508-1832

Assignment: 5

Reel/Frame:	4055/0236	View Recorded Assignment		Pages:	4
		Recorded:	09/01/2009
Attorney Dkt #:	F2764-00004
Conveyance:	RELEASE BY SECURED PARTY

Assignor

DIAL-A-MATTRESS OPERATING CORP.

Exec Dt:	09/01/2009
Entity Type:	CORPORATION
Citizenship:	NEW YORK

Assignee

REX BEDDING CORP.

300 WEST 4TH STREET

PLAINFIELD, NEW JERSEY 07060

Entity Type:	CORPORATION
Citizenship:	NEW YORK

Properties

Ser. #	Reg. #	Ser. #	Reg. #	Ser. #	Reg. #	Ser. #	Reg. #	Ser. #	Reg. #
74108279	1728356	74156218	1748796	76290744	2915478	77069615	3803521	77191658	3365489
78511054	NONE

Correspondence name and address
	ROWENA J.S. DELEON/DUANE MORRIS LLP
	1540 BROADWAY
	NEW YORK, NY 10036-4086

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