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Trademark Assignment Assignor Details

Assignor Name : PLEASANT COMPANY

Total Assignments: 8

Assignment: 1

Reel/Frame:	1800/0182	View Recorded Assignment		Pages:	3
		Recorded:	10/08/1998
Conveyance:	ASSIGNS THE ENTIRE INTEREST

Assignor

PLEASANT COMPANY

Exec Dt:	10/02/1998
Entity Type:	CORPORATION
Citizenship:	WISCONSIN

Assignee

PLEASANT ROWLAND EDUCATIONAL PROGRAMS, INC.

8400 FAIRWAY PLACE

MIDDLETON, WISCONSIN 53562-0998

Entity Type:	CORPORATION
Citizenship:	WISCONSIN

Property

	Ser. #	Reg. #
	74558609	2186119

Correspondence name and address
	COWAN, LIEBOWITZ & LATMAN, P.C.
	JEFFREY H. EPSTEIN, ESQ.
	1133 AVENUE OF THE AMERICAS
	NEW YORK, NY 10036-6799

Assignment: 2

Reel/Frame:	1961/0202	View Recorded Assignment		Pages:	8
		Recorded:	07/12/1999
Conveyance:	CORRECTIVE ASSIGNMENT TO CORRECT THE NAME OF THE ASSIGNEE RECORDED 10/08/1998, ON REEL 1800, FRAME 0182.

Assignor

PLEASANT COMPANY

Exec Dt:	06/25/1999
Entity Type:	CORPORATION
Citizenship:	WISCONSIN

Assignee

PLEASANT ROWLAND EDUCATION PROGRAMS, INC.

8400 FAIRWAY PLACE

MIDDLETON, WISCONSIN 53562-0998

Entity Type:	CORPORATION
Citizenship:	WISCONSIN

Property

	Ser. #	Reg. #
	74558609	2186119

Correspondence name and address
	COWAN, LIEBOWITZ & LATMAN, P.C.
	JEFFREY H. EPSTEIN, ESQ.
	1133 AVENUE OF THE AMERICAS
	NEW YORK, NY 10036-6799

Assignment: 3

Reel/Frame:	1938/0144	View Recorded Assignment		Pages:	3
		Recorded:	07/30/1999
Conveyance:	ASSIGNS THE ENTIRE INTEREST

Assignor

PLEASANT COMPANY

Exec Dt:	07/20/1999
Entity Type:	CORPORATION
Citizenship:	WISCONSIN

Assignee

PLEASANT ROWLAND EDUCATION PROGRAMS, INC.

8400 FAIRWAY PLACE

MIDDLETON, WISCONSIN 53562-0998

Entity Type:	CORPORATION
Citizenship:	WISCONSIN

Property

	Ser. #	Reg. #
	74558644	2267448

Correspondence name and address
	COWAN, LIEBOWITZ & LATMAN, P.C.
	FELICIA G. TRAUB, ESQ.
	1133 AVENUE OF THE AMERICAS
	NEW YORK, NY 10036-6799

Assignment: 4

Reel/Frame:	2355/0709	View Recorded Assignment		Pages:	2
		Recorded:	08/21/2001
Conveyance:	ASSIGNS THE ENTIRE INTEREST

Assignor

PLEASANT COMPANY

Exec Dt:	08/02/2001
Entity Type:	CORPORATION
Citizenship:	WISCONSIN

Assignee

DADS AND DAUGHTERS

32 EAST FIRST STREET

DULUTH, MINNESOTA 55802

Entity Type:	CORPORATION
Citizenship:	MINNESOTA

Property

	Ser. #	Reg. #
	75603760	2698040

Correspondence name and address
	FRYBERGER LAW FIRM
	MARTHA M. MARKUSEN
	302 WEST SUPERIOR STREET, SUITE 700
	DULUTH, MINNESOTA 55802

Assignment: 5

Reel/Frame:	2578/0094	View Recorded Assignment		Pages:	3
		Recorded:	09/04/2002
Conveyance:	ASSIGNS THE ENTIRE INTEREST

Assignor

PLEASANT COMPANY

Exec Dt:	08/02/2001
Entity Type:	CORPORATION
Citizenship:	WISCONSIN

Assignee

DADS AND DAUGHTERS

32 EAST FIRST STREET

DULUTH, MINNESOTA 55802

Entity Type:	CORPORATION
Citizenship:	MINNESOTA

Property

	Ser. #	Reg. #
	75603730	2570561

Correspondence name and address
	FRYBERGER LAW FIRM
	MARTHA M. MARKUSEN
	302 WEST SUPERIOR STREET
	SUITE 700
	DULUTH, MN 55802

Assignment: 6

Reel/Frame:	2984/0357	View Recorded Assignment		Pages:	4
		Recorded:	05/26/2004
Conveyance:	MERGER

Assignor

PLEASANT COMPANY

Exec Dt:	12/19/2003
Entity Type:	CORPORATION
Citizenship:	WISCONSIN

Assignee

MATTEL, INC.

333 CONTINENTAL BOULEVARD

EL SEGUNDO, CALIFORNIA 90245

Entity Type:	CORPORATION
Citizenship:	DELAWARE

Property

	Ser. #	Reg. #
	76475971	2887250

Correspondence name and address
	MATTEL, INC.
	MICHAEL MOORE, ESQ.
	333 CONTINENTAL BLVD.
	EL SEGUNDO, CA 90245

Assignment: 7

Reel/Frame:	3096/0711	View Recorded Assignment		Pages:	14
		Recorded:	06/17/2004
Conveyance:	MERGER

Assignor

PLEASANT COMPANY

Exec Dt:	12/19/2003
Entity Type:	CORPORATION
Citizenship:	WISCONSIN

Assignee

MATTEL, INC.

333 CONTINENTAL BOULEVARD

EL SEGUNDO, CALIFORNIA 90245

Entity Type:	CORPORATION
Citizenship:	DELAWARE

Properties

Ser. #	Reg. #	Ser. #	Reg. #	Ser. #	Reg. #	Ser. #	Reg. #	Ser. #	Reg. #
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74262921	1740151	74370298	1848198	74370299	1849400	74370300	1849469	74491001	2040904
74507318	1970436	74507439	1975685	74532548	1990314	74532550	2001808	74532556	2034121
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74559292	2037495	74559296	2032618	74604026	1966430	74604421	2010870	74604422	1943897
74627530	2025965	74665222	2000430	74800260	1699867	75009910	2124726	75009913	2054263
75009915	2054264	75009939	2136153	75014212	2060604	75014752	1997188	75025903	2047320
75046751	2019353	75053295	2048876	75053703	2050536	75053704	2048878	75053705	2050537
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75124886	2092919	75126033	2159493	75136383	2118481	75136752	2155543	75142690	2272583
75178525	2077707	75183775	2095240	75192203	2099516	75192991	2110040	75194291	2117814
75194421	2133414	75210284	2140435	75212184	2154332	75254890	2173965	75259722	2157780
75315083	2159049	75322499	2180532	75322574	2358032	75322578	2180535	75324957	2227446
75324960	2195357	75324961	2195358	75324962	2195359	75325298	2185809	75331277	2243667
75331369	2254282	75346951	2200654	75347297	2217118	75347428	2464102	75367286	2251006
75379052	2261594	75463944	2249515	75474106	2336695	75480408	2306589	75480481	2388316
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75553513	2287868	75553514	2311083	75553536	2384687	75553537	2333866	75553557	2341946
75554339	2272344	75554340	2283343	75554341	2281656	75554345	2285388	75554346	2283344
75554372	2380468	75554373	2287883	75559588	2376670	75573841	2325003	75574018	2380021
75616615	2328777	75654321	2384184	75654323	2332101	75664373	2386537	75746421	2672520
75752371	2390521	75762494	2435930	75764222	2434265	75764223	2491317	75835606	2447117
75835704	2672567	75843153	2395812	75843540	2391671	75843541	2395813	75844156	2572652
75847664	2493432	75847783	2483547	75847947	2441647	75848202	2500903	75848207	2500904
75848208	2579538	75848209	2518418	75848628	2460460	75848632	2556855	75848633	2518420
75848635	2493435	75848642	2493436	75848647	2559666	75848696	2452154	75848735	2458595
75975774	2050020	75978113	2248370	75978320	2256151	75978384	2260050	75978612	2289663
75979053	2408939	75979727	2407376	75980260	2452211	75980491	2464690	76070963	2518774
76070964	2613267	76128664	2480059	76128687	2480060	76154198	2509608	76203690	2689206
76204070	2689207	76206425	2544612	76216065	2614557	76242090	2573404	76259850	2609428
76259851	2634567	76260631	2569912	76268391	2664433	76268392	2664434	76268393	2696475
76307348	2634813	76307353	2639074	76308199	2612486	76308270	2662375	76308378	2648984
76314300	2662429	76314394	2662432	76316253	2578591	76318707	2649025	76318708	2649026
76318710	2578619	76318795	2649027	76318796	2649028	76333492	2588493	76340269	2718028
76340270	2722474	76340271	2664552	76340272	2757141	76340273	2673224	76341887	2748371
76371205	2720013	76371206	NONE	76371207	2728061	76409667	2746554	76419963	2782964
76419964	2715534	76419965	2715535	76442178	2731857	76442179	2741475	76442180	2728998
76442181	NONE	76443274	2752432	76443276	2741482	76443277	2741483	76444316	2740054
76444317	NONE	76444318	2746734	76447031	2787442	76447032	2818203	76447594	2807341
76447595	2823953	76447596	2746772	76447744	2763867	76447745	2749935	76447746	2731917
76447748	2761328	76447749	2749936	76447854	2749937	76447855	2736456	76448706	2930013
76448707	2930014	76448718	2930015	76448720	NONE	76448721	2930017	76448725	NONE
76448726	3025004	76448727	3018936	76448728	NONE	76448733	NONE	76448734	NONE
76448735	NONE	76448736	NONE	76448737	NONE	76448738	NONE	76448739	NONE
76448740	NONE	76448741	NONE	76448742	NONE	76448743	NONE	76448744	NONE
76448745	NONE	76448746	NONE	76448750	NONE	76448751	NONE	76448752	NONE
76448753	NONE	76448754	NONE	76448758	NONE	76448759	NONE	76448760	NONE
76448761	NONE	76448766	2962756	76448767	2729073	76448768	NONE	76448769	NONE
76448772	2736475	76448773	2736476	76448774	2736477	76449025	NONE	76449026	2952415
76449027	2746789	76449028	2752483	76449029	2952416	76449030	2948949	76451770	2851636
76451771	NONE	76451772	NONE	76451773	2803433	76453483	2781542	76453484	2741611
76453485	2795931	76453486	NONE	76453492	3036186	76453493	3101106	76453494	2987763
76453495	2939083	76453496	2937214	76453497	2937215	76453498	NONE	76453499	2939084
76455908	2752552	76460844	2771323	76460846	2775088	76460923	3284084	76467902	2777678
76467903	3014403	76467904	2779310	76467995	2903729	76467996	2942583	76467997	NONE
76467998	2761532	76468100	2921205	76468102	2777683	76469838	2761557	76469839	2785979
76469841	2788516	76469842	2829423	76470076	2758747	76470077	2758748	76470320	2761575
76470321	3113368	76470322	2761576	76470323	2758753	76482413	2823986	76485679	2882625
76485680	2887283	76487261	3060639	76487262	3055876	76487263	2977180	76488334	3038167
76488719	NONE	76500508	3038880	76526432	3061524	76552393	2891051	76554347	3398872
76554348	3712351	76554957	2891072	76555053	3060698	78325387	3007865	78325572	2989004
78325943	3499063	78326009	NONE	78326083	3237903	78326094	3053088	78333073	3572614
78338912	2958640	78338934	3340840	78338951	NONE	78338957	NONE	78353109	3681453
78353111	3677824	78360615	2961542	78426006	NONE

Correspondence name and address
	MICHAEL MOORE, ESQ.
	MATTEL, INC.
	333 CONTINENTAL BLVD.
	EL SEGUNDO, CA 90245

Assignment: 8

Reel/Frame:	3767/0626	View Recorded Assignment		Pages:	15
		Recorded:	04/28/2008
Attorney Dkt #:	800796/CORRECTIVE ASGNMT
Conveyance:	CORRECTIVE ASSIGNMENT TO CORRECT THE TYPOGRAPHICAL ERROR IN ONE OF THE PROPERTIES, ORIGINALLY LISTED AS SERIAL NO. 76/488719 PREVIOUSLY RECORDED ON REEL 003096 FRAME 0711. ASSIGNOR(S) HEREBY CONFIRMS THE CORRECT SERIAL NO. IS 76/448719.

Assignor

PLEASANT COMPANY

Exec Dt:	12/19/2003
Entity Type:	CORPORATION
Citizenship:	WISCONSIN

Assignee

MATTEL, INC.

333 CONTINENTAL BOULEVARD

EL SEGUNDO, CALIFORNIA 90245

Entity Type:	CORPORATION
Citizenship:	DELAWARE

Property

	Ser. #	Reg. #
	76448719	2930016

Correspondence name and address
	KEVIN G. SMITH/SUGHRUE MION, PLLC
	2100 PENNSYLVANIA AVENUE, N.W.
	SUITE 800
	WASHINGTON, DC 20037

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