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Trademark Assignment Assignor Details

Assignor Name : PLEASANT COMPANY INCORPORATED

Total Assignments: 5

Assignment: 1

Reel/Frame:	0769/0058			Pages:	7
		Recorded:	02/19/1991
Conveyance:	SECURITY INTEREST

Assignor

PLEASANT COMPANY INCORPORATED

Exec Dt:	09/24/1990
Entity Type:	CORPORATION
Citizenship:	NONE

Assignee

FIRST WISCONSIN NATIONAL BANK OF MADISON

P. O. BOX 7900

ONE SOUTH PINCKNEY STREET

MADISON, WISCONSIN 53701

Entity Type:	SEE DOCUMENT FOR DETAILS
Citizenship:	NONE

Properties

Ser. #	Reg. #	Ser. #	Reg. #	Ser. #	Reg. #	Ser. #	Reg. #	Ser. #	Reg. #
73625245	1467278	73625283	1442068	73627920	1444240	73627921	1442214	73645584	1454244
73648757	1465414	73713188	1506148	73745390	1577718

Correspondence name and address
	FOLEY & LARDNER
	777 EAST WISCONSIN AVENUE
	MILWAUKEE, WI 53202-5367

Assignment: 2

Reel/Frame:	0861/0180			Pages:	4
		Recorded:	04/24/1992
Conveyance:	ASSIGNS THE ENTIRE INTEREST AND THE GOODWILL

Assignor

PLEASANT COMPANY INCORPORATED

Exec Dt:	01/14/1992
Entity Type:	CORPORATION
Citizenship:	WISCONSIN

Assignee

M & I MARSHALL & ILSLEY BANK

770 NORTH WATER STREET

MILWAUKEE, WISCONSIN 53202

Entity Type:	SEE DOCUMENT FOR DETAILS
Citizenship:	NONE

Properties

Ser. #	Reg. #	Ser. #	Reg. #	Ser. #	Reg. #	Ser. #	Reg. #	Ser. #	Reg. #
73625245	1467278	73625283	1442068	73627920	1444240	73627921	1442214	73645584	1454244
73648757	1465414	73713188	1506148	73745390	1577718	73834407	1649444	74046106	1648128

Correspondence name and address
	QUARLES & BRADY
	NICHOLAS J. SEAY
	P.O. BOX 2113
	MADISON, WI 53701-2113

Assignment: 3

Reel/Frame:	1070/0464			Pages:	6
		Recorded:	11/15/1993
Conveyance:	CORRECTIVE ASSIGNMENT TO CORRECT NATURE OF CONVEYANCE TO READ SECURITY INTEREST, PREVIOUSLY RECORDED AT REEL 861, FRAMES 180-183.

Assignor

PLEASANT COMPANY INCORPORATED

Exec Dt:	01/14/1992
Entity Type:	CORPORATION
Citizenship:	WISCONSIN

Assignee

M&I MARSHALL & ILSLEY BANK

770 NORTH WATER STREET

MILWAUKEE, WISCONSIN 53202

Entity Type:	CORPORATION
Citizenship:	WISCONSIN

Properties

Ser. #	Reg. #	Ser. #	Reg. #	Ser. #	Reg. #	Ser. #	Reg. #	Ser. #	Reg. #
73625245	1467278	73625283	1442068	73627920	1444240	73627921	1442214	73645584	1454244
73648757	1465414	73713188	1506148	73745390	1577718	73834407	1649444	74046106	1648128

Correspondence name and address
	SONNENSCHEIN NATH & ROSENTHAL
	CAROL ANNE BEEN, ESQ.
	8000 SEARS TOWER
	CHICAGO, IL 60606

Assignment: 4

Reel/Frame:	1258/0276			Pages:	4
		Recorded:	12/01/1994
Conveyance:	CHANGE OF NAME EFFECTIVE JUNE 10, 1994 SEE DOCUMENT FOR DETAILS

Assignor

PLEASANT COMPANY INCORPORATED

Exec Dt:	05/31/1994
Entity Type:	CORPORATION
Citizenship:	WISCONSIN

Assignee

PLEASANT COMPANY

8400 FAIRWAY PLACE MIDDLETON, WI 53562

Entity Type:	CORPORATION
Citizenship:	NONE

Properties

Ser. #	Reg. #	Ser. #	Reg. #	Ser. #	Reg. #	Ser. #	Reg. #	Ser. #	Reg. #
73625245	1467278	73625283	1442068	73627920	1444240	73627921	1442214	73713188	1506148
73745390	1577718	73834407	1649444	74006467	1722946	74033286	1694278	74046106	1648128
74090626	1683762	74166774	1724639	74166775	1732142	74166798	1735730	74262921	1740151
74262922	1746029	74350797	1791608	74350798	1791609	74370298	1848198	74370299	1849400
74370300	1849469	74424725	1871909	74431905	NONE	74491001	2040904	74507311	NONE
74507312	NONE	74507318	1970436	74507439	1975685	74532548	1990314	74532550	2001808
74532556	2034121	74555787	1919771	74557696	2125919	74557697	2236914	74557698	NONE
74558609	2186119	74558645	NONE	74559285	2034157	74559286	2032617	74559287	NONE
74559288	NONE	74559289	NONE	74559290	NONE	74559291	NONE	74559292	2037495
74559296	2032618	74559581	NONE	74559582	NONE	74559583	NONE	74559851	NONE
74559852	NONE	74559856	NONE	74559857	NONE	74559858	NONE	74559859	NONE
74559860	NONE	74559861	NONE	74559862	NONE	74800260	1699867

Correspondence name and address
	LISA M. HETRICK
	8000 SEARS TOWER
	233 S. WACKER DR.
	CHICAGO, IL 60606

Assignment: 5

Reel/Frame:	1776/0745	View Recorded Assignment		Pages:	4
		Recorded:	08/28/1998
Conveyance:	CHANGE OF NAME

Assignor

PLEASANT COMPANY INCORPORATED

Exec Dt:	05/31/1994
Entity Type:	CORPORATION
Citizenship:	WISCONSIN

Assignee

PLEASANT COMPANY

8400 FAIRWAY PLACE

MIDDLETON, WISCONSIN 53562-0998

Entity Type:	CORPORATION
Citizenship:	WISCONSIN

Property

	Ser. #	Reg. #
	74558644	2267448

Correspondence name and address
	COWAN, LIEBOWITZ & LATMAN, P.C.
	JEFFREY H. EPSTEIN, ESQ.
	1133 AVENUE OF THE AMERICAS
	NEW YORK, NY 10036-6799

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