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Trademark Assignment Assignor Details

Assignor Name : POSITIVE RESPONSE TELEVISION, INC.

Total Assignments: 4

Assignment: 1

Reel/Frame:	1092/0400			Pages:	15
		Recorded:	01/11/1994
Conveyance:	AGREEMENT RESPECTING OWNERSHIP AND USE OF SERVICE MARK

Assignor

POSITIVE RESPONSE TELEVISION, INC.

Exec Dt:	12/13/1993
Entity Type:	CORPORATION
Citizenship:	CALIFORNIA

Assignee

NATIONAL MEDIA CORPORATION

1700 WALNUT STREET PHILADELPHIA, PA 19103

Entity Type:	CORPORATION
Citizenship:	DELAWARE

Property

	Ser. #	Reg. #
	73826088	1634424

Correspondence name and address
	IRELL & MANELLA
	MARK FLAGEL, ESQ.
	1800 AVENUE OF THE STARS
	SUITE 900
	LOS ANGELES, CA 90067

Assignment: 2

Reel/Frame:	1433/0962			Pages:	2
		Recorded:	02/20/1996
Conveyance:	ASSIGNS THE ENTIRE INTEREST

Assignors

BEN CHEZ, INC.

Exec Dt:	12/22/1995
Entity Type:	CORPORATION
Citizenship:	NEW JERSEY

POSITIVE RESPONSE TELEVISION, INC.

Exec Dt:	12/22/1995
Entity Type:	CORPORATION
Citizenship:	CALIFORNIA

Assignee

POSITIVE RESPONSE TELEVISION, INC.

14724 VENTURA BOULEVARD

SHERMAN OAKS, CALIFORNIA 91403-3501

Entity Type:	CORPORATION
Citizenship:	CALIFORNIA

Property

	Ser. #	Reg. #
	74122137	1682098

Correspondence name and address
	RUSS, AUGUST & KABAT
	EVAN M. KENT
	12424 WILSHIRE BOULEVARD
	SUITE 1200
	LOS ANGELES, CA 90025

Assignment: 3

Reel/Frame:	1479/0209			Pages:	13
		Recorded:	06/17/1996
Conveyance:	CHANGE OF NAME

Assignor

POSITIVE RESPONSE TELEVISION, INC.

Exec Dt:	05/17/1996
Entity Type:	CORPORATION
Citizenship:	CALIFORNIA

Assignee

POSITVE RESPONSE TELEVISION, INC.

1700 WALNUT STREET

PHILADELPHIA, PENNSYLVANIA 19103

Entity Type:	CORPORATION
Citizenship:	DELAWARE

Properties

Ser. #	Reg. #	Ser. #	Reg. #	Ser. #	Reg. #	Ser. #	Reg. #	Ser. #	Reg. #
73826088	1634424	74011839	NONE	74038214	1871788	74221195	1783655	74223144	1776979
74227571	1716050	74249608	1831809	74305694	1826792	74310209	2067390	74338837	NONE
74358627	NONE	74389939	1860720	74423994	1933727	74498165	1941667	74498170	1960874
74498171	1947445	74522274	1910835	74522275	2099725	74527386	NONE	74537332	NONE
74549746	NONE	74556744	NONE	74563805	NONE	74563806	1941883	74570113	2086737
74570120	NONE	74574829	NONE	74580280	NONE	74580281	NONE	74586628	NONE
74594644	NONE	74605112	NONE	74622883	NONE	74622938	NONE	74622939	NONE
74629643	NONE	74661267	NONE	74661268	NONE	74676240	NONE	74676241	NONE
74676242	NONE	74701300	NONE	74702811	NONE	74702813	NONE	74702814	NONE
74702815	NONE	74702816	NONE	74702817	NONE	74702818	NONE	74702819	NONE
74702820	NONE	74706654	NONE	74706655	NONE	74706657	NONE	74707654	NONE
74707962	NONE	74709504	NONE	74709505	NONE	74709506	NONE	74716942	NONE
74716943	NONE	74725625	NONE	74725626	NONE	74725627	NONE	74725628	NONE
74725629	NONE	74725630	NONE	74729471	NONE	75001957	NONE	75001959	NONE
75001960	2180973	75005010	NONE	75005011	NONE	75005142	NONE	75006699	NONE
75014987	NONE	75022378	NONE	75038865	NONE	75041832	NONE	75051891	NONE
75051892	NONE	75051893	NONE	75076136	NONE	75082614	NONE	75082615	NONE
75083355	NONE	75084544	NONE

Correspondence name and address
	CAESAR, RIVISE, BERNSTEIN, COHEN &
	POKOTILOW, LTD./ERIC S. MARZLUF, ESQ.
	12TH FLOOR- 7 PENN CENTER
	1635 MARKET STREET
	PHILADELPHIA, PENNSYLVANIA 19103

Assignment: 4

Reel/Frame:	1924/0163	View Recorded Assignment		Pages:	13
		Recorded:	12/23/1998
Conveyance:	ASSIGNS THE ENTIRE INTEREST

Assignor

POSITIVE RESPONSE TELEVISION, INC.

Exec Dt:	12/11/1998
Entity Type:	CORPORATION
Citizenship:	DELAWARE

Assignee

NATIONAL MEDIA CORPORATION

5TH FLOOR

15821 VENTURA BOULEVARD

ENCINO, CALIFORNIA 91436

Entity Type:	CORPORATION
Citizenship:	DELAWARE

Properties

Ser. #	Reg. #	Ser. #	Reg. #	Ser. #	Reg. #	Ser. #	Reg. #	Ser. #	Reg. #
73316018	1190835	73724480	1517911	74038214	1871788	74221195	1783655	74223144	1776979
74227571	1716050	74249608	1831809	74305694	1826792	74310209	2067390	74344566	1993727
74389939	1860720	74498165	1941667	74498171	1947445	74563806	1941883	74570113	2086737
74648499	1960170	75001960	2180973	75168356	NONE	75224075	2196760	75498492	NONE

Correspondence name and address
	NATIONAL MEDIA CORPORATION
	CROMWELL R. MONTGOMERY
	15821 VENTURA BLVD.
	5TH FLOOR
	ENCINO, CA 91436

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