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Trademark Assignment Assignor Details

Assignor Name : BELAE BRANDS, INC.

Total Assignments: 8

Assignment: 1

Reel/Frame:	1834/0935	View Recorded Assignment		Pages:	4
		Recorded:	12/29/1998
Conveyance:	SECURITY AGREEMENT

Assignor

BELAE BRANDS, INC.

Exec Dt:	12/23/1998
Entity Type:	CORPORATION
Citizenship:	DELAWARE

Assignee

TSUMURA INTERNATIONAL INC.

300 LIGHTING WAY

SECAUCUS, NEW JERSEY 07094

Entity Type:	CORPORATION
Citizenship:	DELAWARE

Properties

Ser. #	Reg. #	Ser. #	Reg. #	Ser. #	Reg. #	Ser. #	Reg. #	Ser. #	Reg. #
71673503	612869	72074057	697889	72400523	951482	72400524	951501	73259034	1171887
73426801	1325304	73519876	1358774	73585442	1475569	73746889	1539987	73763411	1574195
73783346	1749761	74080489	1830755	74097538	1709638	74139010	1707676	74182369	1846085
74183336	1834247	74311986	1769616	74328971	1860193	74329704	1785136	74357675	1851851
74604988	1931665	74605076	1937146	74605082	1937148	74605083	1937149	74605084	1974704
74614609	1931791	75532853	2287701	75532854	2272259	75532855	2274402	75568288	NONE
75568560	NONE	75568648	2290259	75569260	NONE

Correspondence name and address
	AKIN, GUMP, STRAUSS, HAUER ET AL.
	JONATHAN BARSADE
	P.O. BOX 688
	DALLAS, TX 75313-0688

Assignment: 2

Reel/Frame:	1865/0279	View Recorded Assignment		Pages:	18
		Recorded:	03/04/1999
Conveyance:	SECURITY AGREEMENT

Assignor

BELAE BRANDS, INC.

Exec Dt:	12/23/1998
Entity Type:	CORPORATION
Citizenship:	DELAWARE

Assignee

FINOVA CAPITAL CORPORATION

555 SOUTH GRAND AVENUE, SUITE 2400

LOS ANGELES, CALIFORNIA 90071

Entity Type:	CORPORATION
Citizenship:	DELAWARE

Properties

Ser. #	Reg. #	Ser. #	Reg. #	Ser. #	Reg. #	Ser. #	Reg. #	Ser. #	Reg. #
71673503	612869	72074057	697889	72400523	951482	72400524	951501	73259034	1171887
73426801	1325304	73519876	1358774	73585442	1475569	73746889	1539987	73763411	1574195
73783346	1749761	74080489	1830755	74139010	1707676	74182369	1846085	74183336	1834247
74311986	1769616	74328971	1860193	74329704	1785136	74357675	1851851	74605076	1937146
74605082	1937148	74605083	1937149	74605084	1974704	74614609	1931791	74622908	1989609
74625385	1989620	74801252	1835927	74801417	1835928	75453183	NONE	75453184	NONE
75453322	2430237	75453323	2441280	75453324	NONE

Correspondence name and address
	FEDERAL RESEARCH CORP.
	DAVID B. SHEMANO, ESQ.
	400 SEVENTH STREET, N.W., SUITE 101
	WASHINGTON, D.C. 20004

Assignment: 3

Reel/Frame:	2149/0691	View Recorded Assignment		Pages:	21
		Recorded:	09/11/2000
Conveyance:	SECURITY INTEREST

Assignor

BELAE BRANDS, INC.

Exec Dt:	08/31/2000
Entity Type:	CORPORATION
Citizenship:	DELAWARE

Assignee

WELLS FARGO BUSINESS CREDIT, INC.

7TH FLOOR, MAC 54101-076

100 WEST WASHINGTON STREET

PHOENIX, ARIZONA 85003

Entity Type:	CORPORATION
Citizenship:	MINNESOTA

Properties

Ser. #	Reg. #	Ser. #	Reg. #	Ser. #	Reg. #	Ser. #	Reg. #	Ser. #	Reg. #
71673503	612869	72074057	697889	72400523	951482	72400524	951501	73426801	1325304
73519876	1358774	73585442	1475569	73746889	1539987	73763411	1574195	74080489	1830755
74097538	1709638	74139010	1707676	74329704	1785136	74357675	1851851	74604988	1931665
74605076	1937146	74605082	1937148	74605083	1937149	74605084	1974704	74614609	1931791
74622908	1989609	74625385	1989620	74801417	1835928	75532853	2287701	75532854	2272259
75532855	2274402	75568648	2290259

Correspondence name and address
	STREICH LANG, P.A.
	RON STOLL
	RENAISSANCE ONE
	TWO NORTH CENTRAL AVENUE
	PHOENIX, AZ 85004

Assignment: 4

Reel/Frame:	2531/0623	View Recorded Assignment		Pages:	21
		Recorded:	06/21/2002
Conveyance:	SECURITY INTEREST

Assignor

BELAE BRANDS, INC.

Exec Dt:	06/17/2002
Entity Type:	CORPORATION
Citizenship:	DELAWARE

Assignee

BENNETT DORRANCE TRUST, THE

SU. 300

7600 E. DOUBLETREE RANCH ROAD

SCOTTSDALE, ARIZONA 85258

Entity Type:	TRUST
Citizenship:	NONE

Properties

Ser. #	Reg. #	Ser. #	Reg. #	Ser. #	Reg. #	Ser. #	Reg. #	Ser. #	Reg. #
71673503	612869	72074057	697889	72400523	951482	72400524	951501	73426801	1325304
73519876	1358774	73585442	1475569	73746889	1539987	73763411	1574195	74080489	1830755
74097538	1709638	74139010	1707676	74329704	1785136	74357675	1851851	74604988	1931665
74605076	1937146	74605082	1937148	74605083	1937149	74605084	1974704	74622908	1989609
74625385	1989620	74801417	1835928	75453322	2430237	75453323	2441280	75532853	2287701
75532854	2272259	75532855	2274402	75568648	2290259	75755899	2447031	75890988	2404404
76031859	2523492	76222566	NONE	76222567	2602678	76226067	NONE	76267878	2595949
76387907	NONE	76387908	2845704	76387909	2807218	76387910	NONE	76391765	2832693

Correspondence name and address
	FENNEMORE CRAIG
	STACIE K. SMITH
	3003 NORTH CENTRAL AVENUE
	SUITE 2600
	PHOENIX, AZ 85012

Assignment: 5

Reel/Frame:	2678/0642	View Recorded Assignment		Pages:	3
		Recorded:	01/23/2003
Conveyance:	ASSIGNS THE ENTIRE INTEREST

Assignor

BELAE BRANDS, INC.

Exec Dt:	01/15/2003
Entity Type:	CORPORATION
Citizenship:	DELAWARE

Assignee

CEI-KIDS, LLC

2182 ROUTE 35

HOLMDEL, NEW JERSEY 07733

Entity Type:	NEW JERSEY LIMITED LIABILITY COMPANY
Citizenship:	NONE

Properties

	Ser. #	Reg. #		Ser. #	Reg. #
	74801417	1835928		76222567	2602678

Correspondence name and address
	PATRICK BOISSON
	FROSS ZELNICK LEHRMAN & ZISSU, P.C.
	866 UNITED NATIONS PLAZA
	NEW YORK, NY 10017

Assignment: 6

Reel/Frame:	2747/0557	View Recorded Assignment		Pages:	13
		Recorded:	06/04/2003
Conveyance:	ASSIGNS THE ENTIRE INTEREST

Assignor

BELAE BRANDS, INC.

Exec Dt:	03/29/2003
Entity Type:	CORPORATION
Citizenship:	NONE

Assignee

ESSCENTUAL BRANDS, LLC

6530 S. YOSEMITE ST., STE 250

GREENWOOD VILLAGE, COLORADO 80111

Entity Type:	LIMITED LIABILITY COMPANY
Citizenship:	NONE

Properties

Ser. #	Reg. #	Ser. #	Reg. #	Ser. #	Reg. #	Ser. #	Reg. #	Ser. #	Reg. #
71673503	612869	72400523	951482	72400524	951501	73426801	1325304	73519876	1358774
73585442	1475569	73746889	1539987	73763411	1574195	74080489	1830755	74097538	1709638
74329704	1785136	74357675	1851851	74604988	1931665	74605076	1937146	74605082	1937148
74605083	1937149	75453322	2430237	75453323	2441280	75532853	2287701	75532854	2272259
75532855	2274402	75568648	2290259	75755899	2447031	75890988	2404404	75890990	2696138
76031859	2523492	76267878	2595949	76387907	NONE	76387908	2845704	76387909	2807218
76387910	NONE	76391765	2832693	76433328	3117505	76433509	2870185	76433511	2887146
76443329	2999518	76443610	NONE	76448639	NONE	76448640	NONE	76449878	NONE
76455187	2746892	76476826	NONE	90697899	6750871

Correspondence name and address
	JACOBS CHASE, ET AL
	GARY N. MEADE
	1050 17TH STREET, SUITE 1500
	DENVER, CO 80265

Assignment: 7

Reel/Frame:	2995/0134	View Recorded Assignment		Pages:	2
		Recorded:	12/20/2004
Conveyance:	CORRECTIVE ASSIGNMENT

Assignor

BELAE BRANDS, INC.

Exec Dt:	03/29/2003
Entity Type:	CORPORATION
Citizenship:	DELAWARE

Assignee

ESSCENTUAL BRANDS, LLC

6530 S. YOSEMITE ST, STE 250

GREENWOOD VILLAGE, COLORADO 80111

Entity Type:	LIMITED LIABILITY COMPANY
Citizenship:	DELAWARE

Property

Ser. #

Reg. #

76433329

NONE

Correspondence name and address
	STEPHEN A. ZEMANICK
	1050 17TH ST, STE 1500
	DENVER, CO 80265

Assignment: 8

Reel/Frame:	3397/0518	View Recorded Assignment		Pages:	15
		Recorded:	09/26/2006
Attorney Dkt #:	1091.00002
Conveyance:	CORRECTIVE ASSIGNMENT TO CORRECT THE ERROR ON THE ORIGINAL COVER SHEET SHOWING REGISTRATION NUMBER 697899 PREVIOUSLY RECORDED ON REEL 002747 FRAME 0558. ASSIGNOR(S) HEREBY CONFIRMS THE ORIGINALLY RECORDED DOCUMENT IDENTIFIES REGISTRATION NUMBER 697889.

Assignor

BELAE BRANDS, INC.

Exec Dt:	03/29/2003
Entity Type:	CORPORATION
Citizenship:	DELAWARE

Assignee

ESSCENTUAL BRANDS, LLC

6530 S. YOSEMITE STREET, SUITE 250

GREENWOOD VILLAGE, COLORADO 80111

Entity Type:	LIMITED LIABILITY COMPANY
Citizenship:	DELAWARE

Property

	Ser. #	Reg. #
	72074057	697889

Correspondence name and address
	STEPHEN A. ZEMANICK
	1050 SEVENTEENTH STREET, SUITE 1500
	DENVER, CO 80265

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